data science Tag

One of my least favorite phrases currently being used in the analytics world is “data science.” This is ironic since “data science” is in my official InterWorks job title. But every time I hear the phrase, I get a little knot in my stomach similar to...

Predictive analytics is more than just dragging and dropping tools in to your workflow. Predictive analytics drive business critical decisions and help us analyze real-world problems like customer churn, recommendations and targeted marketing campaigns. Alteryx simplifies the process of training predictive models but you want to...

Have you heard that if you send your husband to purchase diapers at the grocery store it is statistically more likely he will also purchase beer? Unexpected relationships like this in your data can be found with what is known as market basket analysis, or...

During the holidays I spent a some time reading about the terms data science, big data and data visualization. This is part of my annual thinking and planning cycle. Because there is so much buzz surrounding these words I wanted to sort out how to...

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