This past July, InterWorks had the privilege of attending the SEAT Conference in Daytona Beach, Florida. The conference is geared for the sports and entertainment industries and was held at Daytona International Speedway, offering a super unique experience for attendees and sponsors alike.

It was InterWorks’ first time to attend the conference, and we were so pumped for the new opportunities. There were three tracks available for the conference—digital marketing, data and BI, venue technology and design—and we focused primarily on data and BI in relation to the game-changing nature of Tableau.

A Conference Built for Relationship

SEAT is special in that the number of attendees is limited to keep the atmosphere laidback and intentional. This conference was all about networking and relationship building, which was a great chance for our team to reach out and get to know some of the amazing organizations represented.

We had a breakout session on visual analytics that I was able to lead in conjunction with the Utah Jazz and the Oklahoma City Thunder, an existing client. Not only was this a great opportunity to share about a topic that we at InterWorks are super passionate about, but it was also awesome to lead a session alongside two strong organizations and support a client at the same time.

Above: Our Visual Analytics 101 session

We also hosted a Happy Hour before some evening karaoke (which became the stuff of legend). This was a great chance to visit with other SEAT participants and talk about all things data, tech, Tableau and sports. Rubbing elbows with some of best in the NFL, NBA, MLB and more was pretty unreal, and being afforded the opportunity to share how InterWorks can meet their data needs—setting them up for future success—was even cooler.

Above: Our SEAT Happy Hour

Adding to Our Team

Outside of the killer karaoke, exciting conversations and new relationships that were established at SEAT, we were grateful for the chance to grow in our approach to its unique conference layout. We love expanding the scope of our experiences, our community and our impact, and we even got an awesome shout out from KORE Software for our Visual Analytics session.

Attending SEAT was definitely an experience worth repeating, and we’re hopeful to see how we can continue to adapt and grow in an ever-changing tech industry. To learn more about SEAT, visit the conference homepage and consider how to get plugged in next year!