Dev

For the past few years social media has been the word, but because the Internet offers so many choices for marketing mixes, clients want to know why the experts have chosen what they have, or in other words, clients want to know what they're going...

Online marketing has been shown to be one of the most effective ways to sell or promote your product or service. You can target the exact audience you're trying to reach, and best of all, with search engine marketing, you can target those already interested...

I just wrapped up some data imports for a few projects we've been working on and wanted to share some tips I gleaned from the process. Use find and replaceWhen working with large sets of data, an editor with find and replace is invaluable. I prefer...

DID YOU KNOW? Compared to TV ads, general recall, brand recall, message recall and likeability are greater for viral video. In 2009, it was reported that 84 percent of Americans online viewed video in May alone, according to cukerinteractive.com. That's roughly 258,058,183 people who viewed video...

If you're reading this blog, it's probably because you've given up on sifting through the hundreds of Twitter tools available on the web. Frankly, you just want somebody to tell you what the best tools are and why, and not give you a list of...

Whether you are a high school princess worried about online jerks or a Fortune 500 corporation dealing with loud and disgruntled reviewers, the general answer is the same: Use everything at your disposal to manage your online reputation. So What Does That Mean, Online Reputation...

Recently, I've been trying to convince a client that a newspaper ad isn't the only cost effective way to reach the mature and baby boomer populations. Yes, most wake up at 6 a.m. every day for the hell of it and yes, playing competitive bunko...

Surely you've heard that newspapers are about to fall off the edge of earth. New York Times' revenue has dropped profusely, but on the bright side their Internet revenues have grown 6.7%. Lesson be learned: if businesses don't hop on the Internet marketing train, they're...

It's true, Pay Per Click is a great way to find the relevant target, stay within budget and get the product sold. However, that means everyone and their grandmother is trying pay per click, which means tons of other people using the same keywords and...

If you've ever looked at Facebook fan pages, you've probably noticed that some are completely for social purposes, such as a fan page titled "water skiing!" Fan pages like these don't have much interaction or business purpose, but if you can find a good fan...

In the last few months of 2009, the coming of a major change in Google's search architecture was announced and given the name Caffeine. In short, Google will be working toward purging its existing index and rebuilding based on an entirely new search architecture....

We're at the point of trying to optimize LANDBOSS, and one of our first tasks was to combine our multitude of javascript files into a single one.  Many browsers do not handle a large amount of requests on a page load gracefully, and it can...

Within our group of web developers, we regularly review how a website will render across all web browsers to ensure everyone gets an equal experience. Of course, everyone has their favorites and everyone enjoys complaining about all the others. At work, I typically use Chrome...

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