As forms of internet marketing, including social media, continue to boom business endeavors and relationships, it's easy to see that finding and targeting niche markets means great branding and more business opportunities. I've recently relayed the news to my boss how we can directly reach nearly...
For the past few years social media has been the word, but because the Internet offers so many choices for marketing mixes, clients want to know why the experts have chosen what they have, or in other words, clients want to know what they're going...
Online marketing has been shown to be one of the most effective ways to sell or promote your product or service. You can target the exact audience you're trying to reach, and best of all, with search engine marketing, you can target those already interested...
I recently had a project where we needed to setup a webform to request more information about training events that were hosted around the world in different cities. Depending on what city the event was in the form needed to be sent to a different...
The World Wide Web has been running since 1991, and if you've ever tried to sell your service, product or advice online, you've heard of writing for the web. Well guess what? It's become a little more complicated than keeping it short and sweet. Writing for...
I just wrapped up some data imports for a few projects we've been working on and wanted to share some tips I gleaned from the process. Use find and replaceWhen working with large sets of data, an editor with find and replace is invaluable. I prefer...
DID YOU KNOW? Compared to TV ads, general recall, brand recall, message recall and likeability are greater for viral video. In 2009, it was reported that 84 percent of Americans online viewed video in May alone, according to cukerinteractive.com. That's roughly 258,058,183 people who viewed video...
If you've managed production database servers for any amount of time, you may have run into this error message in your maintenance plan logs. "The index "[IndexName]" on table "[TableName]" cannot be reorganized because page level locking is disabled." This will cause your Index Reorganize step...
If you're reading this blog, it's probably because you've given up on sifting through the hundreds of Twitter tools available on the web. Frankly, you just want somebody to tell you what the best tools are and why, and not give you a list of...
There have been several occasions when I've been working on a Drupal view and needed some conditional logic when re-writing the output of a field. It would be nice if there were some kind of built-in IF or SWITCH statement, but there's not. On my...
Whether you are a high school princess worried about online jerks or a Fortune 500 corporation dealing with loud and disgruntled reviewers, the general answer is the same: Use everything at your disposal to manage your online reputation. So What Does That Mean, Online Reputation...
Recently, I've been trying to convince a client that a newspaper ad isn't the only cost effective way to reach the mature and baby boomer populations. Yes, most wake up at 6 a.m. every day for the hell of it and yes, playing competitive bunko...
Yesterday, a co-worker mentioned that there are several popular iPhone applications that interact with the 37 Signals Basecamp Project Management web application. Since we've recently started using Basecamp, I realized that I was missing the boat by not having some functionality available from my iPhone....
Surely you've heard that newspapers are about to fall off the edge of earth. New York Times' revenue has dropped profusely, but on the bright side their Internet revenues have grown 6.7%. Lesson be learned: if businesses don't hop on the Internet marketing train, they're...
It's true, Pay Per Click is a great way to find the relevant target, stay within budget and get the product sold. However, that means everyone and their grandmother is trying pay per click, which means tons of other people using the same keywords and...
If you've ever looked at Facebook fan pages, you've probably noticed that some are completely for social purposes, such as a fan page titled "water skiing!" Fan pages like these don't have much interaction or business purpose, but if you can find a good fan...
In the last few months of 2009, the coming of a major change in Google's search architecture was announced and given the name Caffeine. In short, Google will be working toward purging its existing index and rebuilding based on an entirely new search architecture....
We're at the point of trying to optimize LANDBOSS, and one of our first tasks was to combine our multitude of javascript files into a single one. Many browsers do not handle a large amount of requests on a page load gracefully, and it can...
Social Media is what it sounds like- it's media that is social. It allows for interaction via the Internet, and as easy as that sounds, most forget about the whole "interaction" bit. The business world has taken social media to a new level, using it...
Love What You do, do What You Love: an Internet Marketing Endeavor Have you ever started a new job so completely nervous that you couldn't contribute to your best ability? Yeah...
Interworks GmbH
Ratinger Straße 9
40213 Düsseldorf
Germany
Geschäftsführer: Mel Stephenson
Kontaktaufnahme: markus@interworks.eu
Telefon: +49 (0)211 5408 5301
Amtsgericht Düsseldorf HRB 79752
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