Tableau, DataSift and Google BigQuery are intent on taking social media analytics to the next level. The three recently forged a partnership that will enable users to seamlessly integrate their data within these platforms, allowing near endless possibilities for social media data analysis. Users will be able to delve deeper into data from Facebook, Twitter, Google+ and a slew of other social networks, faster than ever.
The collaboration got its first test at LeWeb 2013 in June. They turned out this nice Social Media Dashboard, gaining incredible insights from live social media data in real time.
Here’s how it works:
DataSift Collects the Data
DataSift connects users to conversations and interactions occurring on their social media channels as they happen. The platform captures all the data surrounding these social activities, with the option to combine and organize data how you see fit. You can even mix in lists and other data sources, gaining deeper levels of insight.
Google BigQuery Stores the Data
Once DataSift collects such a large amount of social data, it needs a place to store it. That’s where Google BigQuery comes in. BigQuery’s web-based, flexible infrastructure makes it an excellent platform to store and quickly access real-time data. Users can easily scale the interactive service to accommodate huge datasets.
Tableau Visualizes the Data
After the data is collected and stored, Tableau does what it does best – visualization. Using a native Google BigQuery connector, Tableau can easily create a live connection to social media data stored within BigQuery. After establishing that connection in mere seconds, Tableau gives users the ability to instantly visualize and analyze their data to the full extent of Tableau’s capabilities.
The partnership between Tableau, DataSift and Google BigQuery checks off a massive item on the wish lists of analysts and marketers alike– real-time social media analysis. Users can finally make decisions and gain insight at the speed of social media. It’s easy to see the astronomical value this presents to any business engaged in social network activity.
Ready to Get Started?
If you’re ready to start capitalizing on your social media data, get in touch with us. We’ll get you set up.