Migration / Modernization

Snowflake Rapid Start and Cloud Analytics Migration for Global Greetings and Consumer Brand

The Situation

A family-owned global leader in greeting cards and consumer products with over a century of history had already invested in analytics and upskilled their teams. Their next challenge was enabling secure, seamless data sharing with external partners and customers — something their traditional on-premise IT infrastructure could not support. Key challenges included:

  • Legacy analytics use cases built on on-premise SQL with no path to external data sharing
  • Growing executive ambition outpacing what the existing infrastructure could deliver
  • A need to move to cloud-native analytics without disrupting a functioning analytics culture

What We Did

Delivered a Snowflake Rapid Start to establish best-practice cloud data warehouse architecture and governance principles from the outset

  • Refactored legacy analytics use cases from on-premise SQL to Snowflake, implementing push-down architecture to use Snowflake's compute resources
  • Migrated to Tableau Cloud alongside the Snowflake adoption, enabling cloud-native self-service analytics
  • Maintained a guide, empower, and educate approach throughout — building internal capability rather than creating dependency

Results

Gained the ability to collaborate beyond organizational boundaries and deliver customer-facing analytics for the first time

  • Dependence on homegrown IT infrastructure significantly reduced
  • Executive sponsorship secured and sustained across multiple phases of the analytics journey
  • Analytics culture strengthened, with analysts spending time on discovery and strategic work rather than manual data preparation

What This Unlocks

For established consumer brands carrying legacy on-premise analytics infrastructure, this engagement shows how a Snowflake Rapid Start paired with a Tableau Cloud migration can open up external data sharing, reduce IT dependency, and lay a governed foundation for continued analytics growth — without disrupting the team culture that is already working.

Team

Delivered by InterWorks' UKI practice, with strategy direction provided by a senior strategy director with long-term knowledge of the account.

Back to Snowflake Use Cases
Snowflake Rapid StartTableau Cloudcloud data warehouseconsumer goodsretaillegacy migrationEMEApush-down architecture

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