Models are amazing. Built upon the understanding we gained in type 2 analytics, models provide an amazing tool that we can pass to others. No longer is the understanding locked up in our minds, but it becomes a concrete reality we can use to further...
So far in this series, we’ve laid a foundation for the analytics conversation, and we’ve discussed descriptive, or type 2, analytics. Now, we’re going to dive deeper into how we can apply this in more advanced contexts. The second type of analytics is all about building...
Descriptive analytics is all about answering simple questions like: How much did we sell last week? Which customers bought the most from us? How much inventory do we have left? It would be wrong, however, to think that answering these simple questions is itself simple. The...
Call me crazy, but I think this whole data thing has legs. At this point, it’s a cliché to say that data is the new oil or that data maturity is vital to the business. Everybody wants to be a data-driven company, but often the...
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