How to Find ROI in Social Media

Dev

How to Find ROI in Social Media

by Kyle Garrett

This is a very interesting topic. It is debated, as it is very difficult to quantify the exact results of social media. Here is the answer… stop trying to find ROI and understand you never will. Not to say social media does not deliver results and revenues to your company, it is just insanely difficult to quantify the results.

So why is it so difficult? Odds are you will never get a Facebook post or a Twitter mention stating, “I bought product X because Y company tweeted about it.” Understand this; it works, but only when done properly.

We have always had the ability to interact with our customers, but never on this much of a personal level. Marketers used to mail catalogs and coupons, the ever so popular telephone marketing, email blasting, and now the trend is social media. Social media is much more unique than the other methods.

With social media, we have the ability to interact with potential customers directly – and they pay attention because they will check their Facebook and Twitter accounts whether at home or on the go. The key is to be creative, interact when appropriate, and don’t feel pressure to push your product right away.

Social media marketing guru Gary Vaynerchuck speaks on this topic. He points out that most businesses have Facebook and Twitter logos on their website, but you go to their accounts and they do nothing with them. They are just logos posted to their sites. Facebook and Twitter accounts are created because their competitors started them. Be different. Adopt a strategy and engage your customers and interact on a personal level.

Now is the time to get active and get involved. Be ahead of your competitors and establish that connection now!

More About the Author

Kyle Garrett

Account Executive
Google Search Integrates Google+ in Search Results Google just announced it will start incorporating social content in search results.  This is an important, and powerful, step for ...
How to Find ROI in Social Media This is a very interesting topic. It is debated, as it is very difficult to quantify the exact results of social media. Here is the ...

See more from this author →

Subscribe to our newsletter

  • I understand that InterWorks will use the data provided for the purpose of communication and the administration my request. InterWorks will never disclose or sell any personal data except where required to do so by law. Finally, I understand that future communications related topics and events may be sent from InterWorks, but I can opt-out at any time.
  • This field is for validation purposes and should be left unchanged.

InterWorks uses cookies to allow us to better understand how the site is used. By continuing to use this site, you consent to this policy. Review Policy OK

×

Interworks GmbH
Ratinger Straße 9
40213 Düsseldorf
Germany
Geschäftsführer: Mel Stephenson

Kontaktaufnahme: markus@interworks.eu
Telefon: +49 (0)211 5408 5301

Amtsgericht Düsseldorf HRB 79752
UstldNr: DE 313 353 072