Google just announced it will start incorporating social content in search results.  This is an important, and powerful, step for Google as it seeks to learn as much about its users as it possibly can.  The intent is to create a better search experience for Google+ users, which leads to more people turning to Google for search, which leads to increased ad revenue for Google.

Now you do not have to go to Facebook and post, “Can my Facebook friends recommend a good beach resort vacation to go on this summer?”  Those with Google+ accounts can go to Google, search “beach resort vacations” and see search results and posts from Google+ users who have posted about beach resort vacations.  The intent is to share experiences with those in your circles and find like-minded individuals to add to other circles while performing search queries.

Users will be able to switch back and forth from the classic Google to the new Google+ integrated Google.  Users who opt for the personal touch will see relevant search related posts from those in their circles and possibly posts from brands and/or celebrities.  Because we always do what celebrities tell us?

This change is not without controversy as Twitter announced (in more than 140 characters) its opposition to this move.  Twitter feels that the increased emphasis on Google+ in the Google’s search results will make it increasingly more difficult to locate compelling information shared on Twitter… and they’re right.

It will be interesting to watch the daggers come out between Google, Twitter, and Facebook.  Many believe the integration with Google+ in search results will instantly bring on more Google+ users possibly prompting users to dump Facebook or Twitter accounts.  Both Twitter and Facebook have disallowed Google to index their pages for search content.

If you have not, sign up for Google+.  You will sooner or later if you use social media and any type of search engine.