Why and How You Should Use Viral Video Marketing

Dev

Why and How You Should Use Viral Video Marketing

by Jenny Phillips

DID YOU KNOW? Compared to TV ads, general recall, brand recall, message recall and likeability are greater for viral video.

In 2009, it was reported that 84 percent of Americans online viewed video in May alone, according to cukerinteractive.com. That’s roughly 258,058,183 people who viewed video in a month. WOAH.

So, if you’re any kind of marketer, those numbers alone should make you realize that viral marketing is worth investing in for any campaign, but here are some other reasons why it’s worth it:

  • Low cost.
  • Increases SEO and SMO.
  • High ROI.
  • High reach capabilities.
  • Increases brand trust and interest.

Recently, marketing companies have claimed to have made “viral video tests” to test a video’s true viral capability, and other sites are making “Top Videos” lists. According to everyone’s opinion, also including that of the most important critics (the viewers on the web), here’s what you should know about making a good video:

• Make sure your content is easy to share.
• Don’t “over brand” the video.
Viral viewers want entertainment, not a virtual salesman.
• Collaborating works best. It’s called BRAINSTORMING. Ask people for their opinions in the creation process.
• Track and evaluate your video’s progress. Via YouTube view count, Google alerts, etc.
• Put your video out there. Everywhere. Don’t leave the sharing aspect completely up to the viewers. Your video should not only be on YouTube and Google video, but also
     o posted to Facebook
     o linked in your brand’s Twitter
     o Blogged about
     o Placed on Digg
     o The list goes on and on…
• Your viral video should have ATLEAST THREE of these elements (according to Millward Brown’s viral video test):
     o Buzz worthiness– is it likely to be shared?
     o Distinctiveness– is it original?
     o Awareness Index– does it create adequate brand awareness?
     o Celebrity involvement– the least likely, but it helps the buzz factor
• Make your video between 30 seconds and 2 minutes. Sometimes 2 min. 30 seconds works, but usually anything at 3 minutes or more will be skipped through.
• Do the “Would I like this and share it?” test. No really, it works.

So those are the basics. Now go watch some videos.

10 Best Viral Marketing Campaign Videos

Some hilarious videos that naturally went viral

More About the Author

Jenny Phillips

Marketing and Public Relations Coordinator
Where is E-mail Marketing Today? With the Internet becoming vaster every second, more outlets for communication are becoming available. The ever-popular Facebook offers ...
Google’s Secret New Ad Format Just when you think Google can’t get any bigger, better, or more complex, they introduce a new advertising feature- Interactive ...

See more from this author →

Subscribe to our newsletter

  • I understand that InterWorks will use the data provided for the purpose of communication and the administration my request. InterWorks will never disclose or sell any personal data except where required to do so by law. Finally, I understand that future communications related topics and events may be sent from InterWorks, but I can opt-out at any time.
  • This field is for validation purposes and should be left unchanged.

InterWorks uses cookies to allow us to better understand how the site is used. By continuing to use this site, you consent to this policy. Review Policy OK

×

Interworks GmbH
Ratinger Straße 9
40213 Düsseldorf
Germany
Geschäftsführer: Mel Stephenson

Kontaktaufnahme: markus@interworks.eu
Telefon: +49 (0)211 5408 5301

Amtsgericht Düsseldorf HRB 79752
UstldNr: DE 313 353 072