Just when you think Google can’t get any bigger, better, or more complex, they introduce a new advertising feature- Interactive Video Ads.

This interactive video ad format, which clearly isn’t so secret anymore, could appear anywhere on a web page and would be almost like mini web pages as opposed to just a video, according to Google Chief executive Eric Schmidt and Business Insider. This format will allow for more interaction, such as commenting and real-time updates.

With more interaction, advertisers can easily track the reactions and interactions of consumers- something Google AdWords has always been good at providing.

Always remember that a large company’s decisions are made for a reason, and usually it’s one based on potential revenue. So when big dogs such as Google prepare for an addition like this, you know that has to be telling of the direction of the internet and all technology involved.

What does Google’s direction tell smaller companies and advertisers?

Answer: Be proactive, not reactive, and get on top of internet video and video advertising. The sooner your company does so, the sooner they can be ahead of those who wait last minute when the market is crowded and noisy. By that point, it will be the companies who know exactly what they’re doing who get the most from video capabilities.

If you’re not sold on internet video ads, or internet video in general, here are some fresh stats from experts at Mashable and comScore:

   •  As of May 2010, 84.8% of U.S. internet audience viewed online video

   •  Hulu’s viewing stats are up more than ever, trailing behind YouTube’s lead.

   •  Twitter recently averaged a monthly growth of 28.24% for video referrals and views.

   •  More than 20 million videos are now uploaded to Facebook monthly, and there are more than 2 billion video views monthly.

For those still in denial of internet video, think of it this way: back in the day, which was better- radio and newspaper or the new invention of Television? Embrace it.

As for Google- it will be interesting to see how this affects internet advertising. How will Google make this happen? If it’s an entire pop-up, internet users may get annoyed. However, if users choose to view it, the interactive video advertising could be a spectacular advertising alternative, having all the benefits of TV commercials PLUS ensured consumer interest. Stay tuned.