Having spent 18 years in technical and creative direction roles for UK-based advertising agencies, changes in the marketing and response measurement landscape meant change. This led to Jim being responsible for the development and implementation of ad-tech reporting solutions, which gave him his introduction to Tableau. Using this tool, he was able to visualise marketing performance data for a wide variety of travel, tourism and mobility clients. After a move into telecommunications BI and the big data tech it involved, Jim had a taste for all things data. Now working for InterWorks, he is keen to enhance his skills and looks forward to supporting clients with his vast experience.

Outside of work, Jim tries to recapture his youth by downhill mountain-biking (adequately), scrambling and hiking in Scotland (poorly) and running (very poorly).