Brandon is equal parts people-person and people-analyst. Originally from San Diego, California, he currently lives in Chicago, Illinois, where he’s been since his college days. A double major in economics and organizational behavior at Northwestern University, Brandon has always been interested in analyzing human behavior (with numbers!).
Since the start of his career, Brandon has been passionate about using Tableau and other data-viz tools to create insightful stories, understand consumer behavior and identify areas for growth. It's no surprise then that he went back to Northwestern to earn a master’s degree in integrated marketing communications—a program right at the intersection of economics, psychology and technology. Prior to joining InterWorks, Brandon used this skillset in digital marketing analytics, so you can hold him personally responsible for those oddly specific and persistent targeted ads you’ve received (In his defense, they help keep the internet free!).
Time has proven that you can take Brandon out of Southern California, but you can’t take the So-Cal out of him. When he isn’t thinking about data, he's reminiscing about playing volleyball at the beach, eating carne asada burritos, going to concerts or playing music of his own on piano, bass or guitar. He’s also a very hopeful (and very patient) San Diego Padres fan and enjoys cheering on the San Diego - oh, scratch that - Los Angeles Chargers.
Brandon has been really busy, but we'll get some of that brilliant content out of them soon.
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