Business Intelligence


Criteo was principally founded by 3 men, in Paris in 2005. After spending their first four years focused on R&D, the company launched its first product in April 2008. Growing rapidly by the year, in 2012, Criteo opened one of the biggest European R&D centers (dedicated to predictive advertising) in Paris. Now, Criteo provides support to more than 30 markets worldwide. As a result of their growth, they’ve developed a colossal amount of data; which led them to discovering Tableau.


Last year, the company generated 741 billion ads; reaching 1 billion Internet users with targeted ads and acquiring $19 billion in post-click sales. It’s not just the statistics that are massive. With over 60 analysts, their Business Intelligence Team is also pretty huge. Needing a tool which would enable them to easily extract and explore this data quickly led them to Tableau.


With a thousand users (up to 300 simultaneously during peak periods), the right setup and optimisation of Tableau server was critical to ensure the best possible performance. François Jehl, in charge of analytics infrastructure, says “InterWorks’ help has been instrumental. They enabled us to define architecture for the highest performance. They have also helped us set up our procedures and create our own tools to operate with Tableau Server”.


InterWorks organised a first level of training with Criteo to teach the basics of Tableau. This was shortly followed by customised workshops, to help the developers with their very specific needs. InterWorks went on to facilitate a series of onsite sessions in Paris, New York, Munich, London and Tokyo. Patrice Chaperon, central BI team manager in charge of data analysis says, “InterWorks helped our teams make the best possible use of Tableau and made a large contribution in defining our best practices. The internal post-training evaluations have always been excellent”. The analysts now use Tableau Desktop to publish dashboards to the business and thanks to Server, 800 business users are now able to access and interact with the thousands of dashboards created every year.

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