The difference between efficiency and frustration.
Businesses are built on the flow of information. How are you communicating with your customers? How are you communicating with each other? Where does all the information you gather live? How do you access it? IT architecture is the channel in which this information flows. Servers and storage, be they physical or virtual, are vital pieces of infrastructure that can mean the difference between efficiency and frustration. There are many choices out there, but recommend only the best.